Creating Brand & Culture

Does your organization have a branded corporate culture? A culture where customers can clearly look at your employees' behavior, and decide where they come from?

 

Brand kultur 

It has created successful businesses because it wins customers and attracts the right employees.

 

When you say brand, most people think about the communication of the brand. In Brandculture, we think about the culture as much. On how the behavior in everyday life supports the expression that we would like our customers to experience on their journey with us.

 

But it's not an easy task to get brand and culture to play together. It requires a strategic effort and hard work, but in return the gain is similar to that when it succeeds.

 

Brandculture helps companies translate internal values and management foundations into concrete behaviors that employees can understand and live out. We often work with behavioral design and nudging, which you can read more about here

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