Many companies have come along well with the digital transformation. But what is still missing? How do we get one step further? And how do we anchor digitalization and make all the gains?


Throughout the value chain, the benefits of digitalization have been reaped. But the vast majority of companies still have a long way to go. Mapping is the first step in getting a plan for what should be prioritized as the next sub-projects, while at the same time getting the long-term visions on the work. In order to succeed, it can be very beneficial to engage employees in parts of the work, so that a high degree of readiness for change and a more both visionary and agile culture is created.


Whether digitalization lies in the products themselves and the business models that are used on the products, or it is in the company's processes, digitalization has consequences that open up new possibilities. But it has to be handled properly, it has to be managed – and it has to be linked so that it becomes a holistic effort.


The AI field is rapidly evolving with constantly new applications. Once the company has laid out its strategy in this area, the range of business opportunities is long, for example:

  • Automation of routine tasks
  • Improved customer journey and customer experiences
  • Data analytics and insights from big data
  • Supply chain optimization
  • Logistics optimization
  • Product development – both process and implemented in products
  • Monitoring of subject areas

Where we are currently experiencing the lowest hanging fruits are where key employees, who both have operational tasks and are responsible for more strategic and long-term planning and development, often struggle with operations taking up all their time. AI provides the opportunity to streamline operational tasks on the one hand and the opportunity to be a "sparring partner" in the development tasks so that they become more achievable. 


Wherever the company is in the digital transformation, have a chat with Brandculture and take inspiration from other companies' experiences as well as a picture of a roadmap for the next direction in the company's continued digitalization.

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