Product Management - English version

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DKK 395,00
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Short description

Strategy, planning, marketing, organization and execution Format: Hardcover, 284 pages Language: English – also available in Danish

Product Management is covering the many areas and tasks that goes into the work of securing the company a profitable and optimized portfolio of products and services.

In a combination of theory and real-world experiences three main areas are being covered:

  • Product strategy
  • Product planning
  • Product marketing

The book also covers topics like product management organization, roles, stakeholder management and challenges to the function.

Primary taget group for the book is product managers, product specialists and people in product marketing. Head of departments, vice presidents and key stakeholders to product management could also find the book very relevant.

The book is also available in a Danish version.

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