
What does it take to be skilled at working with product management? The book "Product Management. Strategy, planning, marketing, organizing and execution" give you the answers on how to build a strong foundation for the work and how to work to improve your efforts.
The book contains both common and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on the development of new products, as well as a strong focus on optimizing the profitability of the existing product portfolio.
The main sections of the book:
The book also contains an elaborate list of literature that lists the best sources of the various disciplines; and an extended index makes the book suitable as a handbook and reference work.
Authors: Jørgen Holm & Carsten Olesen
ISBN: 978-87-99-62522-2
EAN: 9788799625222
Release date: 30-06-2020
Pages: 284 pages
Weight: 986 grams
Width: 186 mm
Height: 256 mm
Depth: 21 mm
Format: Hardcover
Original language: Danish
Publishers: Brandculture
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