New book on product management

What does it take to become among the best in product management? The new book ”Product Management. Strategy, planning, marketing, organization and execution” gives you the answers to the question, how to build a strong foundation for your work efforts and how to contiuously improve you and your products' performance.

The book contains well-proven as well as new theories and tools from a number of professional disciplines as well as easy-to-implement processes and templates from the real world.  Focus is on both developing new products and on optimizing your existing product and service portfolio.

The main sections of the book:

  • Product management – theory and reality?
  • Organization
  • Product strategy
  • Product planning
  • Product marketing


The book - 284 pages - also contains a thorough literature list, showing the best literature in the different disciplines of product management, as well as a well worked-through index, which makes the book fit for being used as an everyday handbook and desk reference at work.

Buy it here

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